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Today LinkedIn launched their previously announced “Apply with LinkedIn” button that will allow people to apply to jobs on a company’s website by pressing a button that will submit their LinkedIn profile as their job application. Here’s the full Mashable story.
Pay per click is not a magic bullet. Simply having advertising online doesn’t guarantee more visitors, but PPC advertising will usually increase a website’s visibility. Because of this, websites need to put their best face forward. They want to have the best advertising that they can afford and…
Everyone’s an expert at something, and an area that one has some knowledge about is a good place to start when deciding to join an affiliate marketing program. Potential affiliates should start with something they at least partially understand, or something with which they have…
Keyword phrase software programs are a legitimate need in your online marketing endeavors. It can be carried out without it though the businesses that utilize them will be the best and you also desire to be that profitable business owner. In effect, a keyword phrase instrument is going to be the sustenance of your company and also the sustenance of your revenue. Exactly how are you able to determine what the best keyword phrase software programs are to use? Check out some great evaluations for some distinct items and you will be able to make an…
Quick refresher on a loophole in Tumblr to build backlinks very quickly to your Tumblelog. You’ll get indexed on Google almost immediately and start to see good search traffic and PageRank. Try it for yourself. Read the full post.
Google Announces Their Facebook Competitor, And It’s Called Google+
Google+ is organized into several five features, namely +Circles, +Sparks, +Hangouts, +Mobile and +Huddle; all targeting different social networking needs. While there’s some innovation here, Google has mostly taken good ideas from other social networks and implemented them in their own way. According to a blog post on the company’s site, Google expects to get more users involved in Google’s ecosystem.
Above is the video introduction of +Circles where you can organize your friends. +Circles is Google’s attempt to help users be more selective as to what kind of information they want to share, and with whom. By allowing to sort friends into different “circles”, they can then assign different data to each circle. That way, the information shared with family and close friends can be different from the one you share with your gym partners.
Here are the other features (click for the video) :
Search Engine Optimization and Pay-Per-Click marketing are two marketing channels that offer a unique opportunity to complement and enhance each other.
Data on high-performing PPC ads that are not driving organic results as well indicates an organic opportunity that you are missing. And similarly, an area that shows strong performance in SEO might benefit from a small PPC campaign to drive incremental sales.
By determining where performance diverges and converges, you can gain insight into not only where your marketing campaigns are strong, but where there are hidden opportunities you can take advantage of.
Takeaway: If you’re running both campaigns, make sure your provider is working these campaigns together, and is fully aware of the importance of reviewing and refining performance simultaneously.